Mr. Manoj Khem proprietor of M/s Neon Apparels ventured into garments manufacturing namely Nightwear for Ladies, Gents and kids in the year 1995 under the Name & style “NAUGHTY”. In the beginning with little experience in garments trade and with no background in fashion industry, the take off was slow but steady. Over a period of time with more experience and enlightment of the fashion industry a retail outlet was opened in the flourishing Vardaan Market under the brand name “NAUGHTY” in the year 2000. Now with first hand knowledge being in direct touch with the customers through the inhouse retail outlet and with his wife Mrs. Radhika Khem joining him in business, it became easier to innovate and cater to the customers needs and preferances. In 2007, the adjacent store was taken over to give “NAUGHTY” its present look of 1000 SQ ft spread over 2 floors. The retail outlet stocks all the major brands in Lingerie namely LOVABLE, LIBERTINA, JOCKEY, ENAMORE, TRYLO,JULIET etc and in Nightwear besides inhouse brand “NAUGHTY’ other major namely JULIET, PRIVATE LIVES, LOVABLE, JOCKEY etc. The store also stocks imported brands and has a footfall of about 100 customers everyday. We also have a Branch at City Centre I, Salt Lake and have plans to open outlets at Howrah and Gariahat which our 10,000 strong customer database suggests.
Neon Apparels has its wholesale office at Burrabazar which is centralized for the convenience of the outstation customers. We have our distribution network in Jharkhand, Assam, Orrisa, Chattisgarh, Tamil Nadu, Andhra Pradesh,Rajasthan etc having almost 400 Dealers all over the Country. Our Sales Team Is always travelling interacting with our dealers and accordingly giving us feedback on improving our product range according to the needs of the customers. Having inhouse retail outlets at Vardaan Market and City Centre also helps. We are vendors to Host of Chain Store setups namely BAZAAR KOLKATA, RELIANCE, SONA’S FAVOURITE SHOP, JUBILANT RETAIL, V MART, UNIQUE BAZAAR etc. We are also distributors for a Lingerie brand “TRYLO” from Mumbai for the state of WEST BENGAL. The Brand TRYLO has a national presence and is at par with all the major Lingerie Brands Like LOVABLE, JOCKEY etc. We also are in process of talks with other Nightwear Brands for Distrubution for West Bengal and establishing ourselves as one stop shop for NIGHTWEAR and LINGERIE and adding to our existing strong dealer network in Kolkata and other cities of West Bengal.